Assessing the Impact of Web Hosting AR Augmented Reality Experiences

Augmented Reality Experiences have the power to revolutionize consumer experiences across industries and business functions – including improving brand recall, product sales, loyalty and consumer experiences. Therefore, measuring its impact is increasingly becoming an integral component of business innovation and driving growth.

Integration of augmented reality technology into websites and apps enables users to experience its capabilities without needing to install separate AR applications or hardware, thus streamlining access for potential customers who wish to experience AR content, thus helping brands maximize customer adoption rates.

Web AR takes advantage of existing browser and HTML technology, enabling developers to leverage tools they are familiar with rather than needing to learn a whole new programming language. It is also cost-effective as this approach eliminates app development and maintenance expenses altogether.

With the right expertise, web AR can be used to create interactive and immersive experiences for consumers that allow them to engage with virtual elements that seamlessly blend into their physical surroundings – such as visualizing how an outfit would look on them, testing products in their home before buying, or playing games against friends – the possibilities for Web AR are vast and offer consumers unparalleled interactivity and engagement.

Rock Paper Reality offers web augmented reality solutions to clients of all sizes to elevate their brands in creative and memorable ways. We assist clients from strategy through design, engineering, production and maintenance ensuring they leverage all the potential power of this incredible technology.